Silver Hair, Spending Power
%%title%% %%sep%% %%primary_category%% %%sep%% %%sitename%% %%sep%% Namibia likes to describe itself as a young country, and demographically that is true.
Namibia likes to describe itself as a young country, and demographically that is true.
But businesses that focus only on the youth market may be missing one of the most promising shifts taking place before our eyes: the rise in older consumers with money, time and experience.
The world is ageing, and this is no longer just a matter for health planners or pension administrators. It is also a business issue. Around the world, older people are living longer, staying active for longer, and in many cases control more disposable income than younger households.
This expanding market is often called the ‘silver economy’. Namibia cannot afford to treat it as a distant trend. It is already arriving here, quietly and steadily.
