Namibian PR: Masterclass in Institutional Silence
The open air conditioning Swakopmund provides was crisp and refreshing last week, but it did precious little to clear the fog around our public relations officers and spokespersons.
The open air conditioning Swakopmund provides was crisp and refreshing last week, but it did precious little to clear the fog around our public relations officers and spokespersons.
Two weeks ago, they gathered at the Effective Communicators Conference 2026 under the grand theme ‘Communication Reconsidered: A Driving Force for Constant Progress’.
Watching vice president Lucia Witbooi deliver opening remarks alongside Botswana’s vice president, Ndaba Gaolathe, one could almost forget that the industry being celebrated is currently in a state of self-induced paralysis.
Delegates discussed artificial intelligence, digital transformation, and the noble quest to earn public trust.
Yet, the day-to-day reality of Namibian public relations remains trapped in a subterranean abyss of incompetence.
