Effective communicators urged to build trust and combat misinformation

Staff Reporter

VICE President Lucia Witbooi has called on communicators to strengthen public trust by promoting accurate information, combating misinformation and embracing ethical communication, saying effective communication is essential for good governance and national development.

Witbooi made the remarks at the official opening the 2026 Effective Communicators Conference (ECC26) at The Dome in Swakopmund, where government communicators, media professionals, public relations practitioners and communication experts from across Africa gathered under the theme “Communication Reconsidered: A Driving Force for Constant Progress.”

The three-day conference focuses on how strategic communication can support development, strengthen public confidence in institutions and shape the future of the communications profession.